How LED Signs Beat Traditional Advertising

How LED Signs Beat Traditional Advertising
 by: William Green

Although LED signs can be pricey depending on what type of display you choose, they can cost you far less than traditional advertising while they work for you all day everyday. Compared to traditional advertising media such as newspaper, radio, television and direct mail, an LED sign is a far less expensive choice.

Not only are LED signs less expensive, but also the “exposure time” between a newspaper or television ad and an LED sign in your storefront is at least 10 fold. Your LED sign is working for you 24 hours a day 7 days a week instead of giving you just a short burst of exposure like a traditional ad.

Many people don’t bother to look at the newspaper ads; and when watching TV, no one gets up to get their snacks, etc. during the show, they wait until the commercial. Your store’s advertisement will very likely be missed. If you have an animated LED sign in your store window, however, it is impossible to ignore!

The other major benefit of a scrolling message LED sign over traditional advertising is that you can control the message on the spot. If an offer doesn’t seem to be gathering much attention, it is as simple as switching out your message. No new ads need to be designed to make a new offer to your customers.

LED signs are like salespeople working for you 365 days a year to get your message out consistently day after day. Not only are these types of signs extremely effective in drawing attention to your business, but they also can help brand your business in your community. People come to recognize your sign as a landmark because everyone sees it when they drive by.

LED signs are also extremely effective in promoting your sales messages. The Small Business Administration reports that using an LED sign outside your business can result in an increase of sales from 15% all the way up to 150%. Even with the best laid out traditional advertising campaign you are not likely to see returns anywhere in this range.

With numbers like that, there is no doubt that every business owner wants and needs an LED sign.

Although the initial cost of an LED sign may be more significant than some traditional advertising methods, the long-term payback