by: TJ Philpott
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Your squeeze page in most cases will go a long way in determining your online success since it is the most important tool you got to help you build a list. What we are addressing here today is how to 'smooth' out the rough edges that may still exist on any web pages you may use when developing an opt in list for your business.
Here are 3 areas to consider when composing and placing content for use on any web page in order to help you build a list to which you can promote!
Crystal Clear Message
You have a message to deliver and that is you want people to join your opt in list therefore you must focus on encouraging them to do so. Normally this is done with the offer of a free gift so focus on the gift and the benefits it will offer people who choose to opt-in. Be very clear about these benefits and also 'exactly' what visitors must do next in order to join your opt in list!
Concise As Possible
Along the same lines of delivering a crystal clear message keep what you have to say as brief as possible. The use of too many words can serve to distract and/or bore visitors which in either case will discourage them from leaving their contact information. Besides you only have one message to deliver so the volume of your content on this page needs only to be minimal at best!
Orderly Delivery of Message
It is very important to not overlook the 'order' in which you present the content on this page! Tell visitors the what, why and how of your intended message and in that order so as to Not confuse them. You want to immediately capture their attention and your offer of a free gift will help do just that. From there you speak about the benefits they will enjoy and then tell them 'exactly' what they must do to get their gift, which of course is to leave their contact information!
Remember your online success will be very dependent upon your ability to communicate clearly with people whether you are selling something or simply trying to build a list!
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