How to Create a Business Blog You Can Be Proud Of

How to Create a Business Blog You Can Be Proud Of
 by: Wendy Suto

It is incredibly easy to set up a great business blog. Once you set up a blog, you will see that it has a ton of benefits when used the right way. You can drive traffic to your Website, get more sales leads, earn the trust of your customers or target audience and enhance your company’s reputation online all with the help of corporate blogging.

If you are unsure of how to set up a business blog, here are 6 simple steps for setting up a blog the correct way and adding information that will gain new readers and keep them coming back for more.

1. First you need to pick a blogging service. Wordpress and Blogger seem to be among the most popular blogging services; however there are plenty of free ones out there to choose from. With Wordpress you can have a free or paid blog. With the paid blog you get more services and your own URL that doesn't include "wordpress.com" attached to it. For SEO purposes it's better to host the blog on your main site, meaning leaving the blog in its original domain (yourbusiness.wordpress.com) won't get you the SEO benefits that will drastically help your business. However, this means shoveling out some cash for your blog and if you aren't prepared to do so, you can always upgrade it to a paid blog later down the road.

2. Set up your blog. Once you choose a service, setting up your blog is easy. Make sure it has a title, description, and relevant photo. Use keywords in your title and description to increase natural SEO. You do not need to put your business's logo on your blog. Some sites have blogs that totally stand alone from their Websites but use the ad space on the blog to feature only their products. It's up to you whether you want to make it obvious that your company owns the blog or if you want to gain loyal readers based on the information then try to entice them with eye-catching ads and occasional links back to your original Website.